You may have already heard about Honey Maid’s “This is Wholesome” ad campaign and the very big reaction (both negative and positive) that it has garnered. If you haven’t heard about or seen the ad, I’ve posted it above. The thirty second spot features families of all types enjoying Honey Maid graham crackers in their daily lives. While the mixed race couple and the tattooed hipster dad haven’t garnered much attention, the gay dads in the commercial brought a firestorm of comments. Not surprisingly, some religious groups and conservative thinkers see the ad as an affront to their beliefs.